http://blogs.wsj.com/chinarealtime/2010/03/02/toyoda-on-mapo-tofu/
In his visit to Beijing, Toyota Motor Corp. President Akio Toyoda used a culinary analogy as he tried to end anxiety among some Chinese consumers over the quality of Toyota’s cars that predates its recent global recall. In his exclusive interview with the state broadcaster, he compared Toyota cars to Mapo Tofu, a popular spicy bean curd dish in Asia. The interviewer asked if the well known rumors of the worst quality cars being sent to China was true, and he responded by saying that all cars are created the same, but different areas often have their own tastes, just like Mapo Tofu. Due to the noticeable dip in interests, this comparison might stay.
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This is the leader of a company trying to make the best of all the bad press that his company has been recievin. He also wants to make sure that he doesn't ruin ties between Japan and China as problems have long existed between the two companies.
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